On the Importance of ART in the Time of Covid-19

What follows is the February 22, 2021 Facebook post by my newest agency partner, Alex Alexander. I have written much about the importance of beauty. So, I really resonated with what Alex wrote here. Shared by permission.

People are dying, critical resources are stretched, the very essence of our freedom is shrinking – and yet we are moved inward, to the vast inner space of our thoughts and imagination, a place we have perhaps neglected. Of all the necessities we now feel so keenly aware of, the arts and their contribution to our wellbeing is evident and, in some ways, central to coronavirus confinement for those of us locked in at home. For some, there are more pressing needs. But momentary joys, even in dire circumstances, often come through the arts and collective expression.

I am constantly encouraging my peers to find an artistic voice and identify, in this crowded world of images, some touchstones to develop their own aesthetic. Art critic and theorist John Berger identified, in the act of drawing, something that is inherently autobiographical – a continual process of refining vision which moves us towards new understandings about ourselves and the world around us.

In this time of crisis and isolation, the role of art becomes more central to our lives, whether we realize it or not. We can easily take for granted the grand buffet of media that is available to us – and I can be guilty of a lack patience when my peers find it difficult discerning quality amid a sea of memes and amateur artistic indulgence which, to the unsuspecting, can appear to be worthy. The lack of curation on the internet frustrates people like me who value culture and its contribution and equally, are quickly becoming grumpy old men and women.

Whether we like it or not our consumption habits – including media – form who we are, our values, our inclinations. They are a patchwork of beliefs that are also tested in these difficult times.